On behalf of our client A.J. VOUROS we organized a launch event for the brand WELLA PROFESSIONALS. More specifically, the famous hairstylist James Earnshow, who was also the guest of honor, presented the new SHINEFINITY hair dye series to 150 hairdressers from all over Cyprus, through a hair show which was held live on stage. At the conclusion of the hair show a floating surprise awaited the guests at the venue pool area