For our client Absolute Vodka we conducted a campaign with the name “Absolute Dare”. The finale of this campaign was marked by a big event which was carried out in 1 September, 2019. For the needs of the event and in order to gain the biggest exposure we prepared 100 “Product Drops” which were consisted of custom made boxes with illustrations that we created for the general Absolute Campaign , each one of them contained an “Absolut Party Kit” , in addition to guest passes for the event. Addressees of the presents were media executives and  influencers of Cyprus, who through  their personal social media accounts, gave huge exposure to the event.