Objective:   To get across the message of taking the time to enjoy a piece of ‘the joy of beer’! A repetition of 3 exclusive events to Gin Fish in Limassol was organised. The idea was to share an experience including three main interactions according to a strategy created around Beer, Food and Entertainment. For the purposes of this event we took over the venue and created custom-made branding for one month duration visibility.  During the nights of the events (one event per week)  we added additional branding materials and the space was fully transformed to a Stella Artois venue. Live jazz band, caricaturist artist and performance on how to make the perfect serve were three of the main interactive mechanisms that guests could experience. Custom - made food menu was created embraced with the Stella Artois philosophy.  10 small courses menu were designed in order to give the opportunity to the customers to enjoy a culinary journey accompanied with Stella Artois beer.