As part of the Christmas Campaign of Stella Artois we conducted a series of PR activations promoting the campaign’s strategic direction, during the Christmas holidays, to commemorate them by focusing on being present and spending time together. The campaign was titled: ‘The best present is to be present’. To enable consumers to be truly present sharing moments with their loved ones, we created a holiday bar/restaurant program at selected venues in all over Cyprus. The on-trade activation included live competitions at each venue with a Stella Artois gift set for winners, in order to share the great moment with Stella Artois. A two-week radio competition was held, communicating via radio and social media, informing the audience to win gifts & share and enjoy the moment with their loved ones. The activations were communicated via a press release through various local media channels, online & print media. Social Media Influencers were given a special Christmas gift set and were invited to enjoy the present and share this special moment on their social media channels with their friends & followers.