“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their various publics”
James E. Grunig
The world has changed and so have politics, economics and the attitudes of stakeholders and the broader public. Today, the need for engaging with stakeholders on issues of public interest has never been greater – or more complex for that matter.
The rise in the influence of NGOs and local societies, the deteriorating public trust in governments and an ever increasing number of issues with a social interest are shaping the way companies build stakeholder relations and alliances, interact with policy-makers and build trust within society.
At the same time, the public opinion has transformed, with citizens and consumers disrupting the communication landscape through real-time conversations and technology channels that affect the balance of powers.
At pr:partners, we keep track of the changes occurring at the institutional and social level and focus on the insights that help us deliver effective public affairs, political communication, government relations, NGO relations and public advocacy campaigns.