On Thursday, September 26th, as part of the GHS’s campaign to promote a culture of responsible use of healthcare services, we hosted a unique, interactive press conference under the slogan: "Put yourself in their place. Don’t take their place". To raise awareness among the public, starting with members of the media, we devised an original way to communicate the campaign’s message. As our guests took their seats to attend the conference, they were asked to check the name tag on their chair, only to discover they were sitting in someone else’s spot. This brief moment of surprise was designed to show that when we use GHS healthcare services unnecessarily, we take the place of someone who may urgently need care. The unexpected gesture resonated with the attendees, who truly experienced what it feels like to unknowingly take someone else's place when they need it more. The event was attended by the President of the Organization, a representative from the Ministry of Health, members of the Board of Directors, and media representatives.