On the December 15th ,on behalf of our client JCC, we organized a promotional activation at the Nicosia Mall to communicate their new application, JCCup. During the time of the promotion the application was only available in stores at the Nicosia Mall.
We had a big branded cube with information about the application set up at the Nicosia Mall. The cube was visible from a long distance and drew the attention of the visitors who wanted to know what it was about.
The promotion was done by people wearing JCC branded sweatshirt handing out flyers.
JCC employees were on site, with tablets showing the JCCUp to the visitors and assisting them with any questions they might have had.
People who downloaded the application during the hours of the promotion had a chance to win one of 20 vouchers worth of €100