EUREKA Massalias The Charity Show 2018

About This Project


For a third year in a row, our client EUREKA, promoting the brand EUREKA Massalias, was the co-organiser of The Charity Show by Beautiful People Magazine of SPP Media Group. The night was magical, the fashion show had sold out days before and people who attended had the chance to see the colourful designs of Gregory Morfi, Maria Aristidou, Constantinos Vasileiades, boutique TOI & MOI and “I Politia” jewellery shop.

The concept of the event was ‘colours in autumn’ based on the 5 new aromas of Eureka Massalias liquid detergents. The earnings collected where given to the non-profit organization ‘Ελπίδα’ for the children patients of leukaemia.

As a team, apart from the whole coordination with our partner SPP media, we were in charge for our client’s presence during the event. Great publicity was achieved through various media channels but through Instagram we gained more than 63K total likes and views on the #evrikacharitysho