Collaboration with our 2 main influencers Platonas Mouratides & Ioanna Lambropoulou, we started this journey with the use of social media content, to elevate our clients main objectives and uplift our strategy. Influencers under the guidance of PR PARTNERS, have recreated scenarios following branded guidelines to communicate our campaign ΟΠΑΠ ΛΟΤΤΟ, where each month 10,000€ where given to a winner for the period of 10 years. Considering the challenges, we believed how the strategic impact of influential content is vital in communicating key messages through fun and educational content creation.