The specialized wellness stores of Holland & Barrett were the Gold Sponsor of the event. At the branded kiosk in the sponsors' village during the two days of the marathon, the specialized partners of Holland & Barrett provided runners and the public with the opportunity to taste test the PE Nutrition Performance BCAA product. Additionally, on Sunday, the day of the classic marathon, six rollerskaters wearing branded T-shirts & jockeys acted as motivators for the runners at specific points along the route.