On Thursday, April 3rd, at the GSP Stadium Conference Centre, we had the pleasure of organizing the press conference that introduced their new initiative, “The Record in LDL Cholesterol.” Designed as the Launchpad for a wider public health campaign, the event set the tone for a strategic, long-term effort to raise awareness about cholesterol and prevention. With Novartis Cyprus leading the way, this initiative reflects a clear vision: empowering individuals through knowledge and promoting healthier, longer lives. Novartis Cyprus remains dedicated to enhancing longevity and wellness, continuously investing in impactful initiatives that advocate for health and prevention. The press conference heralded the beginning of an ambitious public awareness and education campaign, setting a strong and strategic precedent for future endeavors.