Our communication goal with our client Nicosia Municipality, was to bring people back to the city center. Having as the city center a top-of-mind choice for outings, such as brunch, lunch, dinner, and shopping. Promoting main areas like Eleftheria Square and Makariou Avenue. The tone of voice through this influential activity was Fun & Creative. What a better way to better bring this campaign to life, with the use of influencers living into the city center and love going out with friends and family.