For the very first time , this year , our beloved coffee Mr. Brown was being at the UniFest, celebrating with thousands of Students, the beginning of the new University year. At Mr. Brown’s promotional stand , all the students had the opportunity to taste the brand’s nine different flavours of iced coffee, play with the branded game which was installed there and gain smart presents , such as ear pads and power banks. The great protagonist of the happening was emerged to be Mr. Brown’s mascot who was posing with the students , non- stop , releasing thousands of photos in social media , enhancing in this way the exposure of the event amazingly. All the above, were ideas and practices of Pr Partners , as we had the responsibility of the whole event, the management, coordination, branding, publicity & exposure plan .