During our campaign, our primary aim was to raise awareness and provide information to our audience regarding the launch of the JINIUS platform. We aimed to highlight the platform's benefits and persuade our audience to give it a try. Our communication was conveyed through Greek captions, maintaining a tone that was fresh, cool, young, direct, and fun, while our overarching concept revolved around "Getting to know us”.

Influential marketing utilizes social influence to endorse products or services, tapping into the extensive reach and impact of respected individuals within particular communities or target audiences.