Our main aim was to increase awareness & consideration of Jameson Black Barrel & Jameson Original during the festive season of the Easter period. What we wanted to bring to life through influential content is to improve distinctiveness, relevance and premium qualities, as well as capture the festive whisky seasonality and own the key gifting period. Amplify the meaning of “widen the circle” making people feel inclusive and close together. During the Easter period especially as a culture we attend family and friend gatherings, as well as gather around our home to enjoy the Easter period. We really want to embed Jameson into the Easter table, making it a part of the “festive” and joyful moment. With the guidance of PR PARTNERS, influencers have executed this campaign with great success!