Objective: EuroLife insurance aim was to embrace their Corporate Social Responsibility programme in the best way by organising an all-day interactive event to learn in the most entertaining and playful way all you need to know about nutrition, sports, health and environment issues. Description: PR media agreements were created with all media houses in Cyprus. Content was created around Microsoft’s milestones. Organisation of the gala dinner, invite and follow up all guests, prepare the sitting arrangement, and the branding of the space. Prepare the content of the presenters’ speech, Maria Ioannou (actress). After event publicity has been a strongly communicated.
