On 9 of December 2022 we launched the campaign of the new Cyta app and Cyta Rewards loyalty scheme at a festive presentation that took place in Nicosia, attended by Cyta partners and Media representatives.

The event’s concept was the star which is the symbol of the Cyta Rewards’ campaign: Live what you love!

A 3D star installation was set up creating an arch which the quests had to pass through to enter the venue. Additionally, the quests experienced a photoshoot in front of a 2D photo wall with the star.

On the tables we had star QR codes, easily accessible to scan and download the new Cyta app, to benefit from the Cyta Rewards Scheme.

The waiters wore branded Cyta Rewards aprons and served the quests delicious signature drinks along with a freshly made brunch.

Discover the world of Cyta Rewards and “Live what you love”!