The Campaign: Cyta collaborated for the second consecutive year with a team of popular designers, in order to create original limited edition sweatshirts whose sales revenue was given to the Neonatal Screening Program of the Center for Preventive Pediatrics. This year 5 designers designed 5 unique sweatshirts inspired by kid’s drawings and the Magic of Fairytales. In the framework of the Pr Activations we arrange for designers interviews in 3 local  magazines with high readability to promote the campaign.  The designers spoke about what inspired them to design their Sweatshirts and the importance of the cause. The photos used in the interviews were from a photo soot arranged by us at the Fairytail Museum.