Cyta collaborated for the second consecutive year with a team of popular designers, in order to create original limited edition sweatshirts whose sales revenue was given to the Neonatal Screening Program of the Center for Preventive Pediatrics. This year 5 designers designed 5 unique sweatshirts inspired by kid’s drawings and the Magic of Fairytales.

At The Mall event people had the opportunity to see and try the sweatshirts.


Celebrity endorsement from fashion designers and influencers.

Appreciation Corporate and Press event.

Christmas event at the Mall of Cyprus.

Digital video and radio productions.

Strong publicity plan including magazine presentations and TV hosting.

Coordination, Artwork and Branding of both events.