Our goal was to promote the Christmas based themed beverages of Costa Coffee. Our campaign theme was ‘ Wish upon a Costa’. Through our Influencer campaign, we wanted to communicate the combination of the Superior Coffee with the Perfect Location of their stores but also promote the four new flavors of their drinks with their iconic Christmas themed cups. More importantly, we wanted to communicate that Costa Coffee will donate 0.30€ of every purchase of the four Christmas themed beverages to ‘Ένα Όνειρο Μια Ευχή’ a charity based in Cyprus.