We make it meaningful. We ran it together.

Bank of Cyprus, as the title sponsor of the Nicosia Marathon, brought purpose to an event that goes beyond the race, turning it into an experience of participation, energy, and connection.

At pr:partners, we designed the Bank of Cyprus branding with the central message “Together in every next step”, reflecting the bank’s philosophy across every point of engagement. At the same time, we created a VR game, through which we all ran together virtually, transforming the message into action and the communication into a tangible experience.

The experience culminated in the collective sense of “together” - a value that Bank of Cyprus has long embraced, investing in ideas that unite people and create meaningful moments.

At pr:partners, we don’t just communicate messages.
We design experiences that last.