Battle No1. Events VS Experiential Activations I searched the web and to be honest I didn’t find a universally accepted definition of these terms. And like all areas of marketing communications – especially since the digital world arrived – there is a lot of overlapping and...
I have to admit my belief that, even to this day, the Public Relations sector is quite underestimated, mainly by small and medium sized enterprises. Most of the business world is not really aware of how Public Relations can benefit their company. Even marketing and...
Did you know that influencer marketing is considered the ‘Holy Grail’ for the Public Relations industry? Traditional public relation tools and the release of stories to the press are successful no matter what. However, an influencer’s voice – a topic expert - in a social media...