Topshop/Topman new store opening at Nicosia Mall

About This Project

Topshop/Topman is a brand with huge fans all over the world. In Cyprus, it operates within the Voici la Mode Group. Voici la Mode trusted us to organize the opening event for the biggest Topshop/Topman store in Cyprus at Nicosia Mall. That event was the first major PR activity after the beginning of Topshop’s cooperation with the VLM group.

Description: Every Saturday from November 22 until Christmas, we held instore activities to make the shopping experience even cooler for the Topshop/Topman customers.

Our activities were:
– Win-it activity. Customers could choose their favourite gift from our branded vending machine with every purchase over 30 euros.
– ‘Topshop it’ afternoon parties with the well-known DJ AndrezP at the decks.
– Barbara Nikolakaki’s make-up team gave glitter make-up touches to the customers.
– Social media influencers, Kalia Eleftheriou and Charitini Eliadou were invited to the new Topshop/Topman store to give styling tips to the customers.

All the customers who visited the new TSTM were excited by the new store and the activities. The events had a huge publicity on social columns, magazines, newspapers.

Category
Celebrity & Influencers Endorsement, Digital PR/Social Media Communication, Event Management, Launch, Promotions