Stella Artois Christmas Campaign – ‘The best present is to be present’

About This Project

As part of the Christmas Campaign of Stella Artois we conducted a series of PR activations promoting the campaign’s strategic direction, during the Christmas holidays, to commemorate them by focusing on being present and spending time together. The campaign was titled: ‘The best present is to be present’.

To enable consumers to be truly present sharing moments with their loved ones, we created a holiday bar/restaurant program at selected venues in all over Cyprus. The on-trade activation included live competitions at each venue with a Stella Artois gift set for winners, in order to share the great moment with Stella Artois.

A two-week radio competition was held, communicating via radio and social media, informing the audience to win gifts & share and enjoy the moment with their loved ones.

The activations were communicated via a press release through various local media channels, online & print media. Social Media Influencers were given a special Christmas gift set and were invited to enjoy the present and share this special moment on their social media channels with their friends & followers.

  • Event Management & Set-up
  • Media Relations & Publicity
  • Promotions
  • Brand Communication

 

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Category
Brand Communication, Celebrity & Influencers Endorsement, Digital PR/Social Media Communication, Event Management, Events, Media Relations, Promotions