Leroy Merlin Product Placement

About This Project

One of the communication objectives we had during 2017 was to increace brand awareness to ‘begginer’ customers of Leroy Merlin (the not so familiar with the brand and the DIY sector). Examining this target audience we concluted that we needed to come closer to young ages and to women.

So, on behalf of our client we coordinated some product placement in famous local shows (a stand up comedy night show and a daily lifestyle afternoon show). At the afternoon show especially we were live with a competition for a full bathroom renovation for one month.

Category
Brand Communication, Media Relations, Product Placement