Eurolife “Box of Experiences”

About This Project

EuroLife believes that we all should take a breath, rediscover the moments that give us happiness, take a deeper look and see life from a different perspective!

To prove this, we organized an experiential Marketing event on the 25th of November where visitors of the Mall of Cyprus were invited to explore the mysterious “box” we placed which was full of surprises and gifts, and to see life again.

Those participating in EuroLife’s initiative had the opportunity to win gifts tailored to their needs: for example to have fun by getting free cinema tickets, to share their experiences with their loved ones over a cup of coffee, and to enjoy a meal with their friends or family.

After the event we created a video with footage from the event and shared it on social media platforms and on online media.

 

Category
Brand Communication, Digital PR/Social Media Communication, Event Management, Events